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Fortress Surgeon Digital Marketing, a specialist digital advertising and marketing company, announces a broadened SEO solution for plastic surgeons, concentrating on on-line visibility, client involvement, and practice growth. Lauren's concentrate on ROI and enthusiasm for locating the essential information that transform projects from excellent to fantastic include establishing a grand scale multivariate test framework using fractional factorial analysis for understanding ROI possibility in digital media across Pfizer Rx brands within the Pfizer for Living profile, and establishing an estimate technique for predicting ROI before media investment.

A 25-year veteran in the medical care advertising and marketing area, Tracey started her career as a firm account person for a selection of pharma brand names and later pioneered the advertising initiative to release a first-of-its kind site in the glasses and eyecare area.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental differentiation in the industry. She thinks Underscore is the design for how media and advertising and marketing companies should, and will, develop in the future.

While at Underscore, she spent three years showing Online search engine Advertising at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years back, when they found out just how to map Nielsen information to Yahoo's target market base and show out ROI from electronic media to retail purchase.