Digital Marketing Services

Fortress Surgeon Digital Marketing, a surgeon electronic marketing agency, reveals an expanded search engine optimization service for plastic surgeons, focusing on on-line exposure, individual interaction, and method development. Lauren's concentrate on ROI and interest for finding the important details that transform projects from excellent to terrific consist of creating a grand scale multivariate examination structure using fractional factorial analysis for recognizing ROI capacity in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and developing a projection strategy for forecasting ROI prior to media financial investment.

A 25-year expert in the health care advertising and marketing space, Tracey began her job as a company account person for a range of pharma brands and later on pioneered the advertising initiative to introduce a first-of-its kind portal in the eyewear and eyecare space.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, an essential differentiation in the market. She believes Underscore is the design for how media and advertising agencies should, and will, evolve in the future.

While at Underscore, she spent 3 years showing Online search engine Marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years earlier, when they determined exactly how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail acquisition.