Social Media SMM

Citadel, a doctor Fortress Surgeon Digital Marketing marketing firm, announces an expanded SEO solution for cosmetic surgeons, concentrating on online visibility, person involvement, and method development. Lauren's concentrate on ROI and interest for finding the essential information that transform campaigns from excellent to fantastic consist of creating a grand scale multivariate test structure making use of fractional factorial analysis for understanding ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and creating a projection method for anticipating ROI before media investment.

A 25-year professional in the health care advertising and marketing area, Tracey started her profession as an agency account individual for an array of pharma brands and later on led the advertising initiative to introduce a first-of-its kind portal in the glasses and eyecare area.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, an essential distinction in the sector. She believes Underscore is the model for just how media and marketing agencies should, and will, evolve in the future.

While at Underscore, she invested 3 years teaching Search Engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years earlier, when they identified how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail acquisition.