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Fortress Surgeon Digital Marketing, a specialist digital advertising and marketing agency, reveals an expanded search engine optimization service for plastic surgeons, focusing on on-line visibility, patient engagement, and method growth. Lauren's focus on ROI and passion for locating the vital details that transform campaigns from good to terrific include establishing a grand range multivariate examination framework making use of fractional factorial evaluation for recognizing ROI possibility in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing an estimate approach for predicting ROI prior to media investment.

A 25-year expert in the health care marketing and advertising room, Tracey began her profession as an agency account person for a range of pharma brands and later on spearheaded the marketing effort to launch a first-of-its kind website in the eyewear and eyecare area.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI dimension, a fundamental differentiation in the market. She thinks Underscore is the version for just how media and marketing firms should, and will, progress in the future.

While at Underscore, she spent three years teaching Internet search engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years back, when they found out exactly how to map Nielsen information to Yahoo's target market base and show out ROI from digital media to retail acquisition.