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Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic marketing agency, introduces an expanded search engine optimization solution for cosmetic surgeons, concentrating on on-line presence, patient interaction, and technique development. In her previous duty as VP of Biddable Media Daga focused on the advertising and marketing of health and wellness & wellness brands through all lifecycle phases: starting from professional test recruitment campaigns, through the pre-launch market-shaping, launch and promotional phase, ending with license expiry and advertising sunsetting.

A 25-year veteran in the healthcare marketing and advertising room, Tracey began her profession as an agency account person for an array of pharma brands and later on led the advertising effort to launch a first-of-its kind website in the eyewear and eyecare room.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, an essential distinction in the industry. She thinks Underscore is the design for just how media and advertising companies should, and will, progress in the future.

While at Underscore, she spent 3 years teaching Search Engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years earlier, when they determined how to map Nielsen data to Yahoo's audience base and verify out ROI from digital media to retail purchase.