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Fortress Surgeon Digital Marketing, a surgeon electronic marketing firm, reveals an expanded search engine optimization solution for cosmetic surgeons, focusing on online exposure, person involvement, and technique growth. In her previous function as VP of Biddable Media Daga specialized in the advertising and marketing of health & wellness brand names through all lifecycle stages: beginning with professional test recruitment projects, through the pre-launch market-shaping, launch and promotional stage, finishing with patent expiry and marketing sunsetting.

A 25-year expert in the healthcare marketing and advertising space, Tracey began her job as a firm account individual for a selection of pharma brand names and later pioneered the marketing initiative to launch a first-of-its kind portal in the eyewear and eyecare area.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental distinction in the sector. She thinks Underscore is the model for just how media and advertising firms should, and will, develop in the future.

While at Underscore, she invested 3 years teaching Online search engine Advertising at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they figured out just how to map Nielsen information to Yahoo's audience base and prove out ROI from digital media to retail acquisition.