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Citadel, a doctor electronic advertising agency, announces an increased search engine optimization solution for cosmetic surgeons, concentrating on online presence, client involvement, and practice development. In her previous function as VP of Biddable Media Daga focused on the advertising and marketing of wellness & health brands through all lifecycle phases: starting from medical trial recruitment campaigns, via the pre-launch market-shaping, launch and Fortress Surgeon Digital Marketing phase, finishing with patent expiration and advertising sunsetting.

One of things Martin appreciates most about his role is the chance to research and comprehend the subtleties of both new and well-known markets, and with expanding his understanding of them search for the Holy Grail of product-market fit.

It was these early tests that drove Underscore's focus on data driven programs and ROI dimension, an essential distinction in the market. She thinks Underscore is the model for just how media and marketing agencies should, and will, evolve in the future.

While at Underscore, she invested 3 years showing Search Engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years back, when they determined exactly how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.