Home

Citadel, a Fortress Surgeon Digital Marketing electronic advertising company, introduces a broadened search engine optimization service for plastic surgeons, concentrating on on-line exposure, patient engagement, and method development. Lauren's concentrate on ROI and enthusiasm for finding the essential details that change projects from great to excellent consist of establishing a grand scale multivariate test framework making use of fractional factorial evaluation for comprehending ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and developing an estimate technique for predicting ROI prior to media investment.

One of the important things Martin appreciates most concerning his function is the opportunity to research and understand the nuances of both brand-new and well established markets, and with growing his understanding of them try to find the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental differentiation in the industry. She thinks Underscore is the design for just how media and advertising and marketing agencies should, and will, progress in the future.

While at Underscore, she invested three years instructing Internet search engine Advertising at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years back, when they identified how to map Nielsen information to Yahoo's target market base and confirm out ROI from digital media to retail purchase.